Hi Everyone!
I have been working at NAIT for some time now, in several capacities. Recently, I have begun covering for a colleague in the Women in Technology and Trades program (WITT). I would love to tell you more about it, but hope our Facebook page will do that for us!
I have only recently begun implementing a social media strategy for our department, and the WITT program's existing, however rogue, social media has proven to be a great starting point!
I look forward to your wonderful comments and suggestions, and seeing your pages as well.
As a side note, I will be away this weekend for a wedding and am not sure of my internet access. I apologize that I can not comment on anyone else's blog posts as no one else has posted yet! I will try to access the blog on Saturday (even though that means I will be late), but we will be driving and sleeping today after work until tomorrow evening. If I don't get the chance to post while I am away, I will be sure to comment when I return on Tuesday! Thank you all for being so understanding! Happy Thanksgiving!
Cheers!
Kaylee
Nice work Kaylee! It seems like the WITT program has a lot of good resources and events to share via Facebook. In this Module's reading, Smith (2013) writes: "Across our sample, people who agree that their curiosity has been stimulated by a brand’s Facebook content are 2.9 times more likely to say they are likely to visit the brand’s website than people who say their curiosity has not been stimulated" (p. 364). After browsing through your photos and reading your short description, I was compelled to check out the website, so I think that's evidence in itself that your Facebook page is accomplishing its goal!
ReplyDeleteI found that your simple call to action, "Sign up here" is a very effective way to gauge your audience and attain users. Moreover, the events shared on your timeline prompt a call to action in asking people to "attend" - which can spur "news feed optimization" (Stelzner, 2010). I am often drawn to a Facebook page simply because it pops up on my news feed that my friends are attending an event, and it sparks my curiosity. Stelzner expands, "The higher the engagement with you (which are likes, comments, etc.), the more likely it is that your page will be picked up by the Facebook algorithm and make it into the news feed" - so I suppose this news feed optimization is our ultimate goal.
I know that you're just getting started implementing strategy for your company's social media - but I think you're off to a good start. To quote Doug Frisbie, “The price of inactivity is greater than the risks of anything we’d be doing in social media,” (Stelzner, 2010). I'm impressed with the work you've done to engage your audience and the frequency of your posts!
Kathlyn
References:
Smith, S. (2013, April 05). Conceptualising and evaluating experiences with brands on Facebook. International Journal of Market Research, 55(3), 357–374.
Stelzner, M. (2010). The inside scoop on how Intel manages its Facebook page.
Your post made my day :)
DeleteThank you!
Hi Kaylee,
ReplyDeleteI really enjoyed you Facebook page as it reminded me of some of the work I use to do for WISEST. It can be difficult to promote these stereotypical gendered programs/ careers. You made a great use of female images and highlighting past events. I believe both these elements will spark interest in ladies who excel in these areas. The page looks like a great place for students to get more information, updates, and connect to other likeminded students when they may feel like a minority.
Hey Rachelle,
DeleteWe work closely with WISEST! I feel like much of our experience overlaps. I have had feedback that a 'bra burning' type of community is feared, I think it's a difficult balance to promote women in non-traditional roles while avoiding alienating other groups.
Thanks!
Coming from a male dominated industry I would have loved to have been able to connect with other women when I got my start. Great page!
ReplyDeleteThanks Michelle!
DeleteThis comment has been removed by the author.
ReplyDeleteI would agree with Rachelle that you've made great use of the photos to capture the audience's attention and posted relevant content. I especially like the "Dream Job" post, which to me showed how diverse your content can be.
ReplyDeleteI noticed that you had posted quite a bit of material but followers left few likes and/or comments - I did see that when someone did have a question you quick to respond. I wonder if there's something more that can be done to get followers engaged more? One idea I just thought of was to maybe have different profiles of women in technology and trades. I saw that someone had asked clarification on traditional vs. non-traditional fields and, as I've been told by many professors before, if you have a question, there's other bound to have the same question. Not only would this be informative but I think think this could also tap into people's emotions as well. Just a suggestion!
Hey Sareda,
DeleteEngagement is something we've had issues with. I like the idea of highlighting or profiling women in these careers.
Thanks!
Hi Kaylee,
ReplyDelete1st: Congratulations!!
The WITT Facebook page looks great! Nice combination of local events and links to national or international stories about women. The graphics seem well designed and keep the page very interesting.
The only question/suggestion I would have would be related to Intel's Ekaterina Walter suggestion about videos being a great resource; I see a number of videos embedded, but when I went to the Video link (https://www.facebook.com/WomenInTechnologyTradesAtNait/videos?ref=page_internal) it didn't seem to be linking or summarizing them?
Reference:
Stelzner, M. (2010). The inside scoop on how Intel manages its Facebook page. Retrieved from http://www.socialmediaexaminer.com/intel-case-study/
Hi Kaylee,
ReplyDelete1st: Congratulations!!
The WITT Facebook page looks great! Nice combination of local events and links to national or international stories about women. The graphics seem well designed and keep the page very interesting.
The only question/suggestion I would have would be related to Intel's Ekaterina Walter suggestion about videos being a great resource; I see a number of videos embedded, but when I went to the Video link (https://www.facebook.com/WomenInTechnologyTradesAtNait/videos?ref=page_internal) it didn't seem to be linking or summarizing them?
Reference:
Stelzner, M. (2010). The inside scoop on how Intel manages its Facebook page. Retrieved from http://www.socialmediaexaminer.com/intel-case-study/
Hey, thanks for letting me know! I'll take a further look!
Delete