Friday, 9 October 2015

Facebook Assignment: Den's Garage


Facebook Assignment: Den's Garage

 

  
My husband works at his dad's car repair shop and is now starting to take on more responsibilities in terms of managing the shop, so this assignment is a great opportunity to bring Den's Garage to the 21st century! It’s been fun (...so far) working with my husband to shape the Den's Garage Facebook page into something he wants so this assignment has a real world application. To see more of the page visit: https://www.facebook.com/densgarageottawa

The purpose of the Facebook page will be to provide content about the garage to users, such as information hours of operation, location, reminder posts for care maintenance items (e.g., tire changes), any specials etc. 

Future additions:
Eventually, I want to include pictures of the staff and write a brief intro about them to show the “human” side of the business (as mentioned by Ekaterina in Stelzner’s interview). Unfortunately, the shop has been too busy to get those pictures. I also really liked Ekaterina’s approach to engage fans and ask them what they want, so when I get a few likes, we plan to do the same so our post can be more strategic (Sorry -- I wasn't sure if we were supposed to "launch" the page, but seeing as others have I will do that now).

We're both looking forward to your thoughts :)

4 comments:

  1. Great work Sareda! I love the idea of including pictures and introductions of the staff in order to engage the consumer on a personal level. What a great way to build trust. That's an idea I'll have to consider!

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  2. Great Facebook page! You might want to tell your father-in-law's story through Facebook Notes. If you click on "More" then "Manage Tabs" you can add the "Notes" app. It would be nice to hear how he got started, were there any challenges he overcame, when did he discover his passion for cars, etc.

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  3. Thanks Michelle! I really like that idea (I didn't even notice that 'Notes' tab existed!)!

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