I created a Facebook page for my future business, sharikubinec.ca. 

The target client for this business is female entrepreneurs. I offer workshops, online courses, and consulting services. As well, I do speaking engagements on topics surrounding digital marketing and women in business. 

You will notice that my page has an inspirational "feel" to it since that is attractive to my ideal client. Many women struggle to balance family responsibilities with their business and career goals, and those are the women I am targeting. As Chin and Lu (2015) mention, "reader's attitudes and intention towards clicking the like button, and their actual behaviour, can be influenced by whether or not they share the Facebook poster's opinion" (p.589). In other words, Facebook shareability can increase if you effectively target your ideal client and post things that speak to their current value system, struggles, etc. As a business person, I can take advantage of the "conformity motivation" that Chin and Lu outline, by posting articles, memes, etc. that my ideal client will share and therefore attract more of my ideal clients to follow my page. In this sense, my Facebook page is a tool to increase awareness of my business and drive potential clients to my website, where they can subscribe to an enewsletter and sign up for online courses or workshops. 

Throughout the feed, I post a variety of topics. Some are very specific to the services I provide such as the one of me standing and presenting at a workshop. The post adds a bit of value to the follower since they can clearly see the screen showing the "x" and "i" words I mention in the post. This will cause some users to stop and read the screen and potentially become interested in the topic. In this particular post, I added a question as a way to gain some engagement from the followers. "The higher the engagement with you, the more likely it is that your page will be picked up by the Facebook algorithm and make it into the news feed" (Walter, in an interview with Stelzer, 2010).

I've also posted a video to my timeline, and would do that regularly. This is a powerful video that asks the question, "what would you do if money didn't matter?" The video is by Allan Watts. It is a wildly popular video, so it is something that is likely to elicit likes and shares.  As well, it is has a motivating factor for entrepreneurs who need to recommit regularly to their business goals. 

I'd love to hear what everyone thinks!