Module 4: Visual Communication (Pinterest)

Weeks 10–13 Module 4: Visual Communication (Pinterest)

Nov 06: Social Media Pinterest Board activity due by 11:55pm Using the Module 4 readings as context and theory, curate a Pinterest board. Your board must be related to ONE of our course Modules (Twitter, Facebook, Visual Platforms). You must include 3-5 pins. Each pin must include a description that draws from the Module readings. Remember, you are curating specific and pertinent information artefacts. Cite any references using APA style. Embed your completed board in a blog post on the course blog (this is practise for embedding your Pinterest on your Professional Facebook Page). Tweet a link to your Pinterest blog post. Use the class hashtag #COMM597 and always tweet to your instructors. . Nov 16: Final Assignment Presentations webinar from 6:00–8:30pm. Partnered peer-review activity to follow, on eClass. Dec 04: Final Assignment due by 11:55pm.

Module 2: Building Relationships (Facebook)

Weeks 4–6 Module 2: Building Relationships (Facebook)

Oct 09: Module 2 Reading Reflections due by 11:55pm Tweet reflections on your Module 2 readings. Oct 09: Final Assignment (Part 1) Draft Blog Posting due by 11:55pm Share part of your DRAFT of Part 1 of the Final Assignment in a short blog post, and comment on your classmates' drafts.

Module 1: Mining Big Data and Context Setting (Twitter)

Class Hashtag: #Comm597

Topics

• Introduction to Twitter
• Twitter basics
• Using Twitter to establish a dialogue

Learning Outcomes

After completing this module, students should be able to:

• Identify and describe key microblogging (e.g. Twitter) features and functions; and
• Create effective written content that is appropriate for Twitter.

Required Readings

1. Library eReading:

Masullo Chen, G. (2011). Tweet this: A uses and gratifications perspective on how active Twitter use gratifies a need to connect with others. Computers in Human Behavior, 27(2), 755–762. doi: http://dx.doi.org/10.1016/j.chb.2010.10.023

2. Weblink:

Commoncraft. (n.d). Twitter in plain english [Video file]. Available from http://www.commoncraft.com/video/twitter

Weeks 1–3 Module 1: Mining Big Data and Context Setting (Twitter)

Sep 01: Join Twitter and follow instructors Note that instructor handles are listed on cover page of the syllabus. Sep 01: Introductory webinar from 6:00–6:30pm A time to meet your course instructors and fellow students, review the course syllabus, and discuss course participation milestones. Sep 04: Introductory Tweet (web participation) due by 11:55pm. Post an Introductory Tweet with class hashtag #COMM597. Include information about who you are, why you are taking this class, etc. Sep 18: Module 1 Reading Reflections (web participation) due by 11:55pm Add a comment on our Module 1 posting—introduce yourself and share with us your thoughts on this Module's readings/video. Sep 18: #SM on Twitter activity, due by 11:55pm. Search #SM on Twitter, and peruse the 10-20 most recent tweets. Then, discuss what your search reveals in a comment on the class blog the #Hashtag Activity post, outlining the following : What do you notice? Is there anything surprising Who is tweeting? Are there any recurring topics? Are there citations/links to other sources? Do many tweets include (links to) images or videos?.

Create a Twitter and a Facebook Account

IMPORTANT STEPS -- PLEASE READ CAREFULLY:


Create a Twitter and Facebook Account.

In preparation for this course, please be sure to have a Twitter and a Facebook account ready for use in this class. Both of these key social media platforms will be used heavily throughout this course and will help you create and craft your online presence.

• Note: For Facebook and Twitter, if you already have a personal profile, that is great, but rest
assured the instructors value your privacy and will not attempt to friend or follow you at your
personal account (other than by the use of hashtags). Rather, having a Facebook and Twitter
account will enable you to participate in several communications activities. You are free to create
a new account/page for the purposes of the course that is separate from your personal and
delete them once assignments have been marked and the course is completed. If you have any
questions, please contact the instructor in advance of the course start date: Jessica Laccetti,
PhD laccettiATualberta.ca