COMM 597: Effective Social Media Communication: Module 2: Building Relationships (Facebook)

Sunday, 20 September 2015

Module 2: Building Relationships (Facebook)

Weeks 4–6

Module 2:
Building Relationships (Facebook)

Oct 09: Module 2 Reading Reflections due by 11:55pm

Tweet reflections on your Module 2 readings.

Oct 09: Final Assignment (Part 1) Draft Blog Posting due by 11:55pm

Share part of your DRAFT of Part 1 of the Final Assignment in a short blog post, and comment on your classmates' drafts.

5 comments:

k28 September 2015 at 08:38
Can we use our existing FB page to improve upon it or should it be a new one?

Can it be a work page?
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k5 October 2015 at 08:34
This comment has been removed by the author.
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This is the course blog for the inaugural running of COMM597: Effective Social Media Communication for the Master's of Communication Technology at the University of Alberta. Strategy, skills and a high level of critical literacy are needed for effective social media communication. Too often social media is exaggerated, appearing only at one side of a spectrum: either as something that instills trepidation or something that generates awe. This course is intended to find that middle ground. An aspect of this course will employ theories of new media, media anthropology, communications and literacy to critically analyse and understand these current platforms. Additionally, through hands-on practise, participants will learn how to create content for various popular social media platforms, and to engage their communities and listeners in conversation. A special focus of this course will be the different writing needs of several major social media platforms, and the development of strategic and skillful writing for these platforms; i.e. developing best practises.