Social Media Pinterest Board: Leveraging the Power of Visual Content

There's a saying that a picture is worth a thousand words. Well, technology has certainly made it easy for us to take good quality pictures in an instant with our cell phones and tablets and, there are many social media mediums that embrace the power of photos/images (e.g., Instagram and Pinterest – to represent Pins).

Reports say that our brain processes visual content 60,000x faster compared to text (More, 2104). In my personal opinion, it seems that more of our world is moving towards visual content. As such, my Pinterest board focusses on incorporating images into online content as it relates to the course material -- two sources in particular: Smith (2013) and Stelzner (2010).

The Pinterest board also contains multidimensional indexing in the board's description, which I understand to be essentially hashtagging (something I already do often on Instagram, but just didn't realize there was a concept behind the madness!). Multidimensional indexing is appropriate here because the board contains information that may have multiple uses in different fields, depending on the lens, as well as help facilitate searches (Lambert & Frisch, 2013). 


References:
Lambert, D. & Frisch, M. (2013). Digital curation through information cartography: A commentary on oral history in the digital age from a content management point of view. The Oral History Review, 40(1), 135-153.

More, T. (2014, May 21). The importance of visual content (and how to deliver it effectively). Retrieved from http://thenextweb.com/dd/2014/05/21/importance-visual-content-deliver-effectively/


Smith, S. (2013, Apr 5). Conceptualising and evaluating experiences with brands on Facebook. International Journal of Market Research, 55(3), 357–374. 

Stelzner, M. (2010, Aug 2). The inside scoop on how Intel manages its Facebook page. Retrieved from http://www.socialmediaexaminer.com/intel-case-study