Below find the link to my Pinterest board with content curated to aid in the effective use of Twitter within business to engage followers. The pins found on this board are of special interest to me, as before this course, I had little knowledge of the potential of Twitter for professional use. Contrary to what I may have believed a few months ago, Twitter has the potential to create meaningful and gratifying connection that can fulfill a social need (Chen, 2011). More specifically, "this sense of social presence is formed by immediacy-related characteristics,” meaning that interaction and consistency is required to properly engage Twitter users (Han et al., 2015).
What “curation” consists of has changed over the past decade, as the Internet has brought about new tools to index collections online (Lambert & Frisch, 2013). However, with these new tools come challenges, as “complex arrays of multidimensional, multimedia data must be displayed on a two-dimensional computer screen” (p. 136). I have been a long time fan of Pinterest, and love that as I browse the web and come across DIYs, recipes, and products that I love, I have an organized way to keep them all in one place. Pinterest replaces the newspaper clippings that used to clutter our drawers, and the recipe cards we used to scribble on in our kitchen. However, using Pinterest to find educational information that might profit a business is new to me, and requires more thought in regards to the validity of sources.
Sources:
Christine Erickson, ( 2012, June ). Pinterest rolls out curated newsletter for users.Mashable. Available from http://mashable.com/2012/06/02/pinterest-curated-newsletter/
Han, S., Min, J., & Lee, H. (2015). Antecedents of social presence and gratification of social connection needs in SNS. IJIM, 35(4), 459-471.
Hodis, M. A., Sriramachandramurthy, R., & Sashittal, H. C. (2015). Interact with me on my terms. Journal of Marketing Management, (ahead-of-print), 1-30.
Lambert, D. & Frisch, M. (2013). Digital curation through information cartography: A commentary on oral history in the digital age from a content management point of view. The Oral History Review, 40(1), 135. doi: 10.1093/ohr/oht035
Masullo Chen, G. (2011). Tweet this: A uses and gratifications perspective on how active Twitter use gratifies a need to connect with others. Computers in Human Behavior, 27(2), 755–762. doi: http://dx.doi.org/10.1016/j.chb.2010.10.023
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