Collaborative Honeycomb

This might be of interest to you, especially if you're thinking about how important networks are (Facebook, Twitter, blogs) and how to facilitate collaboration and valuable sharing:

15 Blog Content Ideas With Examples And Tips

Looking towards Module 3 and our blogging; have a read of these great ideas from Heidi Cohen. You can read all 15 ideas on her post here.

1. Audit your existing content for ideas

Ideally, every business should regularly audit their content to ensure that it’s up-to-date and relevant. From a blogging perspective, a content audit provides many blog post opportunities. 

Actionable Blogging Tips:

• Fill holes in your content offering with new blog posts.
• Transform product manuals and other customer related information into easy-to-follow blog posts. Simplify the information and sound human to help your audience.
• Update and transform older information into blog posts. Add images and other media to make them more appealing and easy-to-consume.

Download The Ultimate Blogging Checklist

2. Create core resources

Copyblogger’s Brian Clark calls this cornerstone content since it’s fundamental to the overarching content strategy of your blog. 

Neil Patel has published a number of Advanced Guides. They’re over 40,000 words in length and provide useful information that keeps generating visits and links.

Lists are another form of core resources. While lists are high on every blogger’s post idea generation catalog because they attract attention, to remain a key resource, you must organize them by topic and continually update them. (This later point is key for any evergreen content.) 

How to Create a Facebook Page

This little video may come in handy when you embark upon your own Facebook Page creation:

Module 2: Building Relationships (Facebook)

<professors' note: this is one of those special Module posts you should comment on>

Thinking of Module 2 and our examination of network theory and Facebook and how we might start thinking about our business Facebook Pages.... this article will be of interest. In a way, we noticed that Twitter users have changed...as we become more literate with Twitter, we change how we employ Twitter, well, similar evidence is being uncovered with Facebook. You might expect that but have a read here of our use of the "like" button. How do you think this may change with Facebook's announcement of the dislike button:

"People have asked about the 'dislike' button for many years," Facebook CEO Mark Zuckerberg said during a live Q&A session Tuesday, according toThe Washington Post. "Today is a special day, because today is the day I can say we're working on it and shipping it."

"To explore the motivation and behavior of Facebook users when clicking the “Like” button, we analyzed the behaviors of 743 university student Facebook users using motivational theory and the theory of reasoned action. The main study findings were as follows: (a) hedonic motivation, utilitarian motivation, compliance motivation, conformity motivation, and affiliation motivation all had a positive impact on attitudes toward “Like”-clicking behaviors; (b) subjective norms and attitudes toward “Like”-clicking behaviors all had a positive impact on behavioral intention, and (c) behavioral intention had a positive impact on actual behaviors. These findings provide a valuable basis for constructing an explanatory model for “Like”-clicking behaviors of Facebook community platform users, as well as making significant practical contributions to enhance social and commercial benefits for businesses and individuals."

You can access the article via the UAlberta online catalogue and just search for the title of the article but here is the APA citation:

CHIH-YU, C., HSI-PENG, L., & CHAO-MING, W. (2015). FACEBOOK USERS' MOTIVATION FOR CLICKING THE "LIKE" BUTTON. Social Behavior & Personality: An International Journal, 43(4), 579-592. doi:10.2224/sbp.2015.43.4.579

Facebook and a Dislike Button?

Here is a bit about Facebook's announcement:

Facebook Working on a Dislike Button (Sort Of)

• BY ANGELA MOSCARITOLO
• SEPTEMBER 15, 2015 05:24PM EST
• 4 COMMENTS

Just don't expect Facebook to turn into Reddit anytime soon.

Your wishes are about to come true, Facebook users: A dislike button is on the way. Or at least something like it.

"People have asked about the 'dislike' button for many years," Facebook CEO Mark Zuckerberg said during a live Q&A session Tuesday, according toThe Washington Post. "Today is a special day, because today is the day I can say we're working on it and shipping it."

The move is somewhat of an about-face for Facebook and its CEO, who in December said the social network had no plans for a dislike button because a virtual thumbs-down could be more harmful than helpful. But, today he admitted such a feature could be useful.

"Not every moment is a good moment," he said, according to the Post. "If you share something that's sad, like a refugee crisis that touches you or a family member passes away — it may not be comfortable to like that post."

But don't expect Facebook to turn into Reddit anytime soon. Zuckerberg reiterated previous statements that he doesn't want to create a voting system on Facebook, where posts are deemed good or bad. So, instead of a straight dislike button, Facebook is working on "something that allows you to express 'empathy' with 'more options,'" the Post reported.

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"Perhaps this could mean not a single button but rather a range of possible responses that offer alternatives to the like without being its direct opposite," the newspaper speculated.

Rumors of such a feature date back to 2013, when word spread that Facebook toyed with the idea of adding a"sympathize" button to the social network, for when "like" doesn't quite apply.

For now, we'll just have to wait and see what Facebook ends up rolling out.